InfinitePay, a pioneering force in the Brazilian financial Web3 sector, embarked on a mission to revolutionize banking with its blockchain-powered POS machine, boasting the smallest tax rates in Brazil. As the creative force behind their advertising video campaign, I led a team to bring this groundbreaking product to the forefront.
Our concept, titled "The Profit is ON with InfinitePay," aimed to create a modern, urban visual experience for this campaign. We utilized dynamic motion graphics and cutting-edge 3D animations to engage our youthful and trendy target audience. The campaign highlighted how InfinitePay's POS machine reduced tax burdens, igniting financial growth for businesses.
My creative direction ensured that every aspect of the campaign, from creating the Key visuals to post-production, and also directing the teams envolved, aligned with our vision of reshaping Brazilian finance through InfinitePay's solutions to deliver the best result.
